Photoshop, the belief goes, takes a true record of a moment and turns it into an oppressive lie.
But fuck Photoshop. Photos are already lies.
I’m a former model and current artist. I’ve learned this every second I’ve stared into the camera’s insect eye.
Anyone who’s been at a photo shoot knows that even untouched photos bear only the scantest resemblance to a subject. A photo is frozen. A model sweats and bloats, ages, and dies. Framing is a lie. Lighting is a lie. Cropping is a lie. When you suck in your stomach, or turn your head so the light washes out your laugh lines, you’re lying as much as any liquefy tool. Untruth is baked into the process: Photographer Syreeta McFadden writes how the chemical makeup of some films is biased against dark skin tones. Even snapshots often don’t look like you, because you are not static. You are a three-dimensional being, torn by time. Photos are pixel ghosts.
Client: URC [El Real Pasta]
Agency: PC&V Communications
Director: Jorge Agcaoili
Producer: Steve Vesagas
Creative Director: Don Bautista
Copywriter: Anna Talens
Art Directors: Ray Sunga/Robert Abueg
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lntroductions (via brokenpromisesanddbrokenhearts)
(Source: lntroductions, via potandvodka)
When you accidentally sit on your glasses and break it, put Band-Aid to put it back together. Some may call it hipster, I call it poverty. (at Daun Penh)
Client: Century Tuna Canning Corporation [Century Tuna]
Agency: PC&V Communications
Director: Erin Pascual/Mark Meily
Producer: Rica Lustre
Creative Director: Don Bautista
Copywriter: Anna Talens
Art Directors: Daniel Tingcungco/Socorro Fajardo